Lancendorfer, Animals in advertising: Love dogs? Love the ad!, 2008.
- Item Type:
- journalArticle
- Title:
- Animals in advertising: Love dogs? Love the ad!
-
- Lancendorfer, Karen M. (author)
- Atkin, JoAnn L. (author)
- Reece, Bonnie B. (author)
- Place:
- Date:
- 2008
- Bibliography:
- Lancendorfer, Karen M./Atkin, JoAnn L./Reece, Bonnie B.: Animals in advertising: Love dogs? Love the ad! In: Journal of Business Research 61/5 (2008). Internet: http://linkinghub.elsevier.com/retrieve/pii/S0148296307001889. Zuletzt geprüft am: 18.12.2016. S. 384–391.
- Own created bibliography:
- Lancendorfer, Karen M./Atkin, JoAnn L./Reece, Bonnie B.: Animals in advertising: Love dogs? Love the ad!. Journal of Business Research 61. 05/2008. S. 384-391.