Lancendorfer, Animals in advertising: Love dogs? Love the ad!, 2008.

Item Type:
journalArticle
Title:
Animals in advertising: Love dogs? Love the ad!
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Bibliography:
Lancendorfer, Karen M./Atkin, JoAnn L./Reece, Bonnie B.: Animals in advertising: Love dogs? Love the ad! In: Journal of Business Research 61/5 (2008). Internet: http://linkinghub.elsevier.com/retrieve/pii/S0148296307001889. Zuletzt geprüft am: 18.12.2016. S. 384–391.
Own created bibliography:
Lancendorfer, Karen M./Atkin, JoAnn L./Reece, Bonnie B.: Animals in advertising: Love dogs? Love the ad!. Journal of Business Research 61. 05/2008. S. 384-391.